Function First, Flash Second
Homeowners heading into 2026 are prioritizing functionality, livability, and long‑term value over purely aesthetic upgrades. High labor and material costs continue to impact Wisconsin residents, but many families see remodeling as the smarter financial move compared to buying a new home. The focus is on spaces that you interact with every day, like kitchens and bathrooms, as well as new rooms that support growing families and multi‑generational living.
Building on trends we saw in 2024 like smarter layouts, durable materials, and energy‑efficient upgrades, 2026 continues the shift toward practical, high‑impact renovations that improve daily life and boost resale value.
Why Homeowners Are Still Remodeling in 2026
Despite ongoing economic uncertainty, renovation demand remains resilient. According to the 2026 U.S. Houzz Renovation Plans Report, more than 9 in 10 U.S. homeowners (91%) say they plan to move forward with their remodeling projects in 2026, and 67% of those planning to renovate expect to keep or even expand their project scope.
For many, staying put and upgrading their current home is more appealing than entering today’s housing market. Homeowners want to personalize their spaces, improve comfort, and adapt their homes to changing needs rather than uprooting their lives. After projects are complete, 64% of homeowners say they feel a greater desire to be at home and 46% report increased enjoyment of their living spaces, clear proof that well‑planned remodeling pays off in quality of life. These results are based on findings from the NARI 2025 Remodeling Impact Report.
Space Pressures: Growing Families, Smaller Homes
In 2026, many homeowners, especially those in older midwestern homes, are feeling the squeeze on square footage as families grow or needs change. Instead of looking for a bigger house, more people are choosing to add targeted space, such as new bedrooms, bathroom and basement upgrades.
What Matters Most: Functionality, Durability, and Value
When homeowners are asked what results matter most after a remodel, the top answers are clear: better functionality and livability (28%), durable and long‑lasting results (23%), and enhanced beauty and aesthetics (23%). (NARI 2025 Remodeling Impact Report). Resale value matters, but only a few stated “better for resale” as the primary outcome.
This mindset explains why many 2026 projects pair practical upgrades, like efficient layouts, storage solutions, and resilient materials, with timeless design choices. Homeowners also show strong interest in energy efficiency and green improvements, recognizing that lower utility bills and better performance add both immediate and long‑term value.
Top Remodeling Focus #1: Kitchens
Kitchen renovations remain one of the most in‑demand projects heading into 2026, consistently scoring a perfect 10 on homeowner “Joy Scores” in national remodeling surveys. A well‑designed kitchen upgrade can significantly improve daily life with optimized storage, workflow, and energy efficiency.
Homeowners are prioritizing:
- Layout changes that improve traffic flow and cooking zones.
- Durable, easy‑to‑clean surfaces that stand up to daily use.
- Better lighting, ventilation, and energy‑efficient appliances.
To explore kitchen remodeling options and see how a design‑build team can guide your project from concept to completion, visit our kitchen services page for inspiration from W.E. Davies + Sons Remodeling.
Top Remodeling Focus #2: Bathrooms
Bathrooms are another high‑impact remodeling priority, especially primary suites and family baths that support aging in place, comfort, and daily convenience. Bathroom renovations also perform well from a value perspective, delivering strong cost recovery while significantly improving functionality.
Current homeowner goals include:
- Walk‑in showers, accessible layouts, and safer fixtures for long‑term use.
- Better storage and lighting to make smaller baths more efficient.
- Updated finishes that feel spa‑like but are durable and low‑maintenance.
For more ideas and to learn how a full‑service design‑build firm manages bathroom projects from planning through construction, check out the bathroom remodeling services offered by W.E. Davies + Sons Remodeling.
Top Remodeling Focus #3: Room Additions and New Living Space
Room additions are a key strategy for homeowners who need more space but want to avoid moving. Projects like primary bedroom suites, new bathrooms, and basement or attic conversions not only increase the aesthetic value, but add new places for social gatherings and relaxation.
Common 2026 goals for additions include:
- Creating a private primary suite with an updated bath and storage.
- Adding a flex room that can function as an office, guest room, or playroom.
- Finishing basements or attics to add living space.
Homeowners interested in room additions, lower‑level finishes, or structural expansions can explore the full range of remodeling and addition services available from W.E. Davies + Sons Remodeling.
Looking Ahead: Remodeling Trends Beyond 2026
The same forces that shaped 2024 and 2025 are still driving remodeling decisions in 2026. Homeowners still have a desire to stay put, focus on smart design, and emphasis on function. With more than 9 in 10 homeowners planning to follow through on renovation projects and many even expanding their scope, demand for thoughtful, value‑driven remodeling is likely to remain strong.
If cost were no object, 92% of homeowners say they would choose to remodel additional areas of their homes, underscoring just how powerful a well‑planned renovation can be in improving everyday life.
Start Your Remodel
If you’ve already been thinking about a potential remodel, partnering with an experienced design‑build contractor like W.E. Davies + Sons Remodeling can help align budget, goals, and long‑term value. If you’re ready to get started on your home renovation, fill out this form today!
